In today’s ever-evolving healthcare industry, managing vast amounts of data is crucial. Healthcare organizations face challenges in managing and enriching customer data to meet sales, compliance, and commercial needs. Traditional data enrichment approaches to solve the above often fail to integrate multiple data sources effectively, compromising data quality and consistency.  

To address these data challenges in the healthcare industry, Fresh Gravity aimed to integrate MedPro and Reltio MDM. Many external data providers enrich organizational data. Reltio MDM, however, is widely used to master an organization’s HCP and HCO data while MedPro Systems offers verified data enrichment for HCPs (Healthcare Professionals) and HCOs (Healthcare Organizations) in North America. MedPro enrichment for HCP and HCO data further enhances and improves the quality of this data. 

Fresh Gravity is pleased to unveil a pre-built integration of MedPro’s database with Reltio MDM, leveraging Reltio Integration Hub (RIH). The solution is designed to streamline healthcare data management and improve data quality. A brief description of the various technological components of this solution will be presented in this blog. 

Reltio MDM:  Connected Data Platform 

Reltio is a cutting-edge Master Data Management (MDM) solution that enables an MDM solution with an API-first approach. It offers top-tier MDM capabilities, including Identity Resolution, Data Quality, Dynamic Survivorship for contextual profiles, and a Universal ID for all operational applications. It also features robust hierarchy management, comprehensive Enterprise Data Management, and a Connected Graph to manage relationships. Additionally, Reltio provides Progressive Stitching to enhance profiles over time, as well as extensive Data Governance capabilities.  

Reltio Integration Hub: No-Code, Low-Code Integration Platform 

Reltio offers a low code/no code integration solution, Reltio Integration Hub (RIH).  RIH is a component of the Reltio Connected Customer 360 platform which is an enterprise MDM and Customer Data Platform (CDP) solution. RIH provides the capabilities to integrate and synchronize data between Reltio and other enterprise systems, applications, and data sources. 

MedPro: Your Source for Reliable Healthcare Data 

MedPro Systems offers an extensive data set of 28 million records including Healthcare Practitioners and HealthCare Organizations. The MedPro database and its solutions help customers meet their sales, compliance, and commercial needs for engaging the Healthcare and Life Sciences market. The MedProID database consists of data on Practitioners and Organizations in the United States and Puerto Rico. 

Practitioner Database 

• Includes 28 healthcare practitioner designations across 28 million records 
• Regular updates from state licensing boards 
• Extensive cleansing of all licensing data 
• The MedProID HCP database is matched to the Drug Enforcement Administration (DEA) and National Provider Identifier (NPI) data 

Organization Database 

• Includes 15 healthcare organization types across 800k records 
• Regular updates from State Boards of Pharmacy, the Department of Health, and additional authoritative licensing sources within each state
• The MedProID organization database is matched to DEA and NPI data

Reltio Enrichment with MedPro 

Fresh Gravity, in partnership with Reltio Inc. and MedPro Systems, has developed an automated data exchange between Reltio MDM and MedPro’s databases to enrich your HCO and HCP data. We have applied our years of expertise in the Life Sciences and Healthcare domains, coupled with our expertise in MDM implementation to deliver a high-performance, automated batch data interface that will improve and enhance your data. 

Key Features 

• Automated and high-performance data exchange 
• Data enrichment from 10-12 sources for HCP/HCO provided by MedPro  
• Optimized integration pipeline according to implementation best practices 
• Enhanced Reltio Integration Hub (RIH) task execution techniques 
• Comprehensive data cleansing and validation 
• Default mapping based on Reltio’s Life Sciences Velocity Pack 
• Configurable data mapping to support customer-specific data models 
• Configurable properties for connections, job types, mode of enrichment, enrichment source 
• Retry mechanism and single-click re-processing of failed records 
• Detailed job statistics and extensive logging 
• Email notifications for job completion and failure 
• Dashboard for job monitoring 
• Easy access and management via Reltio Integration Hub (RIH) 

Connector Process Flow 

• The process begins with the scheduler initiating the master data export from Reltio MDM.
• The exported data is downloaded and extracted by the Reltio Integration Hub. 
• The extracted data is transformed into MedPro’s expected Standard-10 input format. 
• This transformed data is then processed and exported to the MedPro SFTP server. 
• Within MedPro, customer data is maintained by the MedPro system as a customer universe. 
• MedPro uses its efficient algorithms to provide data enrichment of new and existing records in the Standard-80 output format. 
• An automated file monitoring process picks the Standard-80 file from MedPro’s SFTP server. 
• Enriched data is segregated into HCPs and HCOs. 
• These enriched records are transformed back into Reltio JSON format. 
• Finally, the transformed data is returned to Reltio MDM as data enrichment. 

How Can Fresh Gravity Help? 

This pre-built integration leverages Fresh Gravity’s expertise in the Life Sciences and Healthcare sectors, ensuring robust data management and improved operational efficiency. Fresh Gravity has decades of experience in end-to-end MDM implementations and product development. We help clients implement this integration and customize it to meet their organization’s business needs.  

For a demo of this integration, please write to info@freshgravity.com or ashish.rawat@freshgravity.com.