In a B2B landscape where data-driven business decisions are pivotal, effectively harnessing and utilizing data is necessary. Availability of data is no longer a problem for firms but identification of relevant information among vast amounts of data is certainly a puzzle. To address this critical need, Fresh Gravity, in partnership with Reltio Inc. and Dun & Bradstreet (D&B), has developed a pre-built integration between Reltio and D&B Data Blocks, providing seamless data enrichment of your enterprise Master Data. 

What is Data Enrichment? 

Data Enrichment is the process of enhancing customer data by adding additional, relevant information from trusted and reliable third-party source. The additional information could be attributes, relationship etc. In the context of Master Data Management, data enrichment is a common practice to augment customer data with trusted information, fill gap and additional information. The goal of data enrichment is to improve the data quality, leading to improved decision making, enforce compliance and enhance the customer experience. 

Reltio – D&B Data Blocks Pre-Built Integration 

The pre-built integration was created to make the most of the latest D&B data enrichment functionality. This integration is designed in accordance with Reltio’s Customer Data (B2B) velocity pack, which maps D&B data points to industry-specific data models. It also empowers the user to customize the integration between Reltio MDM and D&B to fulfil their business needs. This integration is built on top of Reltio Integration Hub (RIH), which is a component of the Reltio Connected Customer 360 platform. 

This pre-built integration supports the following modes of data enrichment: 

• Batch enrichment with a scheduler or API-based triggers 
• Real-time enrichment leveraging Reltio’s integrated SQS queue 
• An API-based trigger for on-demand enrichment. This can be useful for UI button-based integration 
• Monitoring an automated process to ensure records registered for regular updates are constantly refreshed 

Key Highlights: Why This Integration Outshines Existing Solutions 

• Leverages the latest D&B product, Data Blocks 
• Offers consistent functionality across all enrichment modes 
• Supports enrichment from the following Data Blocks: 
  • Company Information Data Blocks include communication details, key financial figures, and industry codes 
  • Hierarchies and Connections Data Blocks provide an upward corporate hierarchy 
  • Diversity Insights Data Blocks provide socio-economic information 
  • Principals and Contacts Data Blocks provide details of the principal contacts of the organization 
• Includes company information such as communication details, key financial figures, and industry codes 
• Provides upward corporate hierarchies and connections
• Provides socio-economic information and diversity insights
• Provides details of principal contacts of the organization 
• Supports attribute-level transformations and validations 
• Eliminates the “URI mismatch” error 
• Uses unique cross-reference syntax for enriching different versions 
• Supports a “Potential Matches Only” mode 
• Offers a platform to customize and extend D&B offerings, such as full hierarchy and enrichment of multiple entity types 
• Includes configurable properties for enhanced flexibility 

Why This Pre-Built Integration Matters 

In a world where data drives decision making, the quality, speed, and reliability of that data can make or break a business. The new D&B integration for Reltio MDM is built with these priorities in mind, delivering: 

• Implementation Best Practices: The integration is designed in accordance with implementation best practices, leveraging Fresh Gravity’s expertise in the field of MDM. 
• Precision Data Integration: Seamlessly connect with D&B’s expansive global database, ensuring that the data is as accurate and comprehensive as possible. 
• Lightning-Fast Processing: Experience unparalleled performance of RIH recipes with optimized design to ensure RIH task utilization, memory consumption and reliability, even in high-volume data environments. 
• Scalability Without Limits: Designed to scale alongside the business, this integration can handle anything from day-to-day new records to bulk data enrichment. 
• Effortless Integration: Enjoy a hassle-free setup and smooth integration with the Reltio MDM platform, minimizing disruption and maximizing productivity. 
• Intuitive User Experience: Benefit from a user-centric interface that simplifies complex data tasks, allowing the data teams to focus on what matters most. 
• Better User Experience: Provides access to detailed logs, statistics, and email notifications. 

Transformative Use Cases: 

In the ever-evolving world of data management, the pre-built integration of Dun & Bradstreet (D&B) data blocks with Reltio MDM offers transformative capabilities for businesses. This integration enhances not only data accuracy and completeness but also delivers powerful insights across customer profiles, corporate hierarchies, risk management, and key contact management, enabling businesses to stay ahead in a data-driven landscape. Here are a few of the many use cases for this integration: 

• Holistic Customer Views: Integrate D&B data to create enriched, 360-degree customer profiles that drive holistic view, loyalty programs, sales analytics and many more. 
• Corporate Hierarchy Management: Leverage D&B’s corporate hierarchy to redefine your customer strategy, rebuild company hierarchy to fulfil business needs. 
• Proactive Risk Management: Leverage golden data of key financial and revenue to anticipate and mitigate risks before they impact your business. 
• Streamlined Compliance: Maintain accurate and compliant records effortlessly, meeting global data regulations with confidence. 
• Key Contacts: Use principal contact details to advance customer relationships. 
• Reliable Data Management: Endure benefits of pre-built integration designed for Reltio’s B2B velocity pack which complements your data modelling, data enrichment, data quality, data completeness and data enrichment needs.

Join the Data Revolution: Ready to take your data strategy to the next level? Discover the full potential of the new D&B Integration for Reltio MDM, designed and developed by Fresh Gravity. Contact us for a personalized demo or to learn how this revolutionary tool can be a game-changer for your business. 

For a demo of this pre-built integration, please write to info@freshgravity.com or ashish.rawat@freshgravity.com. 

Key Technologies  

• Reltio MDM: Connected Data Platform 

Reltio is a cutting-edge Master Data Management (MDM) solution that enables an MDM solution with an API-first approach. It offers top-tier MDM capabilities, including Identity Resolution, Data Quality, Dynamic Survivorship for contextual profiles, and a Universal ID for all operational applications. It also features robust hierarchy management, comprehensive Enterprise Data Management, and a Connected Graph to manage relationships. Additionally, Reltio provides Progressive Stitching to enhance profiles over time along with extensive Data Governance capabilities.  

• Reltio Integration Hub: No-Code, Low-Code Integration Platform 

Reltio offers a low code/no code integration solution, Reltio Integration Hub (RIH).  RIH is a component of the Reltio Connected Customer 360 platform which is an enterprise MDM and Customer Data Platform (CDP) solution. RIH provides the capabilities to integrate and synchronize data between Reltio and other enterprise systems, applications, and data sources. 

• Dun & Bradstreet (D&B) 

The leading global provider of B2B data and analytics, specializing in business information and insights. An AI-driven platform that helps organizations around the world grow and thrive. Dun & Bradstreet’s Data Cloud, which comprises more than 500 million records, was founded in 1841, D&B offers a comprehensive range of solutions designed to help organizations manage risk, drive growth, and improve decision-making. 

• D&B Data Blocks 

D&B Data Blocks enable users to retrieve data on a specific entity or category. In a single online API request, multiple data blocks can be pulled. Monitoring is supported for all elements of standard data blocks. Data Blocks have various levels and versions, designed to pull information from any organization based on license.