Putting People First: Inside the Employee Experience at Fresh Gravity 

Written by Sonali Kulkarni, Sr. Manager, People & Talent

We are part of a generation where a personalized action/process defines employee experiences. Post the great resignation, employee experience has gained huge momentum, and employees now expect an enhanced level of customization in their workplace interactions. To address this, organizations need to go beyond a one-size-fits-all approach. Fresh Gravity has understood and imbibed this approach since its initial years to create individualized experiences that boost engagement, productivity, and retention. As Fresh Gravity completes a decade, here are some key insights into how we’ve been crafting a tailored and meaningful employee experience: 

1. We ensure employees feel valued and that their needs, preferences, and career aspirations are acknowledged. Our bi-weekly or monthly career manager connects are designed to create meaningful touchpoints—where employees receive ongoing feedback, share upward feedback, and engage in mentorship conversations. These sessions provide personalized guidance across diverse topics, empowering individuals to align their goals and actively work toward their career aspirations. 
2. We offer tailored work environments, hybrid working options, a globally diverse workforce, and flexible schedules that enhance efficiency and job satisfaction, thereby leading to increased productivity.  
3. We focus on investing in individual growth, employee well-being, acknowledging and appreciating the effort,s and offering work-life balance. As a result, we have noticed higher retention rates.   
4. The firm has invested in a global learning management system that gives employees access to an array of courses that can be pursued with institutions and universities across the globe, making it easier for them to get certified and upskill. This has led to relevant and meaningful skill development, which helps with the growth of individual employees as well as helps the firm to get more business due to the updated talent pool. 
5. We invest largely in well-being and offer care for the employees and their family members. We have customized and added comprehensive insurance coverages to the benefit kitty, including medical insurance, OPD coverages, term life, and accidental plans. Beyond this, we provide 401K benefits, dental insurance, provident fund, ESIC, and other statutory benefits as applicable per geography. 
6. We follow compliance to the “T”. We always ensure data privacy and ethical use of employee data.  

Enhanced employee experience is no longer a luxury but a necessity in today’s competitive talent landscape. Firms that prioritize customized employee experiences will benefit from a more engaged, productive, and loyal workforce while also achieving business success. 

 If you are looking to be a part of an organization where culture, care, and growth come together, please send us your resume at careers@freshgravity.com.